What an experience man.

Covid fucked a lot for a lot of businesses, and I learnt quickly just how disruptive it can be when manufacturing and buying off-shore.

I've always loved vintage (shock) and reselling pre-loved gems is what I love to do.

But there was always this itch that needed to be scratched.

I wanted to run my own little line of basics, quality, oversized basics - so last year I decided to give it a nudge.

I landed on Rue Porter, a company based out of Portugal for my blocks.

You pay a bit more than say manufacturing out of China, but mad fit, dope colourways and the option to run em as a set (tee and shorts).

After a few samples I pushed the pre-sale live in December.

The reason being was I really had no idea how many would sell. I had never done my own gear before.

What a pre-sale does is eliminates the risk of having excess stock sitting around, or worse selling out.

Long story short, the kit flew. And I was pumped.

I get way more of a buzz out of the idea that people fuck with the same stuff I like and want to support the journey, more so than sale numbers.

But at the end of the day sales are dope too - so I was fizzing.

The presale ran for two weeks before I shut it down and placed my order with the supplier.

The chain would be: straight from Portugal to me (takes about 2-3 weeks), I quality check em, then offload to screen printer/embroidery here in AKL (2-3 days) then post out to you guys so everyone can rock em in February at the latest.

That was the plan...

But February rolled around and Covid-delays out of Portugal meant I hadn't even got my hands on the kit yet.

I was angry. Not their fault I know, but angry that I hadn't really accounted for it.

Then, four weeks behind schedule, I get an email saying half of the gear (S-M cream Shorts, L jumpers and XL Black Tees) were not available for a further four weeks, and have to be back ordered.

It's a yuck feeling.

Most people are happy to wait, but I put a lot of pressure on myself with this business to deliver on shit I promise and this has been a slog.

Knowing you're letting people down sucks, but I have truly been blown away by the support from everyone who copped.

The bottom line is, the kit is coming.

I would use Rue Porter again, yes.

But I wouldn't fuck with a presale - just back the estimates and create a limited edition line.

I'm always fucking up, and I'm always learning.

And the OG Kit 2.0 will be a better product, a better system, and have a better story behind it because of this experience.

Grind time baby.


  • Threesevenfour

    Im the same boat as you with presales – im a month behind on one atm and feel ratshit!!!! Lucky for me my customers have been very supportive and not one complaint.
    Im just looking at the Rue Porter stuff aswell as its different to everything else.
    Goodluck with everything bro

  • Pippa Burgess-Smith

    Hey! I love your story and I’m interested to see your products. Do you have an Instagram or website I can find?

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